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  • Ancelotti cools Terry-Bridge hype
    By on February 26, 2010 | Comments Off  Comments

    Chelsea boss Carlo Ancelotti moves to downplay the hype around the meeting between John Terry and Wayne Bridge in Saturday’s match with Manchester City.

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  • Olympic Games Hire Superfan to Hype Hockey Crowds (VIDEO)
    By on February 22, 2010 | Comments Off  Comments

    After whipping crowds into frenzies at everything from high school games to Los Angeles Lakers games, Hughes has landed at the biggest show of them all, the Vancouver Winter Games. Hired by the Games’ organizers, the tall Canadian is being paid to lead the cheers at Olympic hockey games.

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  • Even loss can’t stop Kimbo hype machine
    By on October 4, 2009 | Comments Off  Comments

    There may be no greater proof than the job it’s done with Kimbo Slice, the famed YouTube street fighter who crashed and burned under the weight of ridiculous hype that his last promotion and CBS television put on him.

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