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  • Microsoft discusses Wii-esque Project Natal branding
    By on October 21, 2009 | Comments Off  Comments

    While we may be nervous about Microsoft’s Project Natal branding strategy — remember, that’s just a codename — the suits in Redmond share no such concern. That’s because the Natal project is following Nintendo’s lead in more ways than just easy-to-play, motion-based technology. It’s also following Nintendo’s branding strategy.