Mashable has a report of a patent that just issued (6-1/2 years after filing) — apparently Google now has a lock on location-based advertising. It’s not clear that the search company intends to assert the patent against any other companies (such as emerging rival Apple), but it’s useful as leverage. Here is the patent.

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theodp writes “The Vintage Ad Browser takes you back to the days when Google conjured up images of Barney Google (1948). When the hip music player was a Walkman (1982). When Osborne meant state-of-the-art in computing (1982). When Big Picture TV meant 12″ (1948). When compact camera referred to a Pocket Instamatic (1972). And when wireless meant getting phone calls 300 feet from the house (1982).”

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Web search leader Google said it is buying Silicon Valley display advertising technology start up Teracent, which expands its competition with display leader Yahoo.

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Scythal writes “In-game advertising provider Massive Inc., acquired by Microsoft in 2006, has signed up or renewed contracts with several publishers, notably EA, Blizzard Entertainment, THQ, and Activision. Eagerly anticipated games like Need for Speed: Shift will feature the technology that continuously collects ‘anonymous’ information about users, sends them to the Massive database for analysis, and downloads advertisements to be shown in the game. (more…)